For its chief executive, the rejection clearly symbolized the stigmatization of menstruation; for its chief brand officer, it represented the advertising obstacles femcare brands still have to endure. Thinx, which makes underwear that can absorb liquid without the need for a towel, is known for making waves in the advertising space. Its subsequent subway campaign was one of the first to feature transgender and non-binary people in the so-called female hygiene category. So, Thinx's first national TV ad, which aired earlier this month, is nothing but wry in comparison. The spot imagines a world where everyone has periods — including men — to hilarious effect. Thinx, which briefed BBDO New York to create the ad, originally attemped to get the commercial signed off with a scene depicting period blood staining a bedsheet, too. However, it soon discovered why so many female hygiene brands are forced to use such blue liquid. Not all networks rejected the string scene. Meanwhile, sex toy brands such as Unbound and Dame have been fighting a parallel battle with the MTA for their right to advertise female pleasure products on the New York subway. It went on to win numerous awards as a boundry-breaking campaign.
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Music fans know that Charli XCX's performances are a glittery, high-energy, all-inclusive party. But on Friday night a surprise guest on her Austin tour stop took her show in a down-to-earth and hilarious new direction. In a video posted to her Instagram account, Charli XCX gave a shout-out to—wait for it—her tampon string, which had come out of her costume during her performance. Instead of treating the episode like a wardrobe malfunction, Charli owned her tampon's surprise appearance. View on Instagram. Her fans laughed with her in the comments. Tampon commander of collabs," one person wrote. It's not that surprising that Charli XCX would turn her tampon string's cameo into an internet moment. The singer has a refreshingly carefree attitude—her first hit was called "I Don't Care, I Love It"—and when it comes to her onstage raves, everyone's invited including the odd feminine hygiene product. In an interview with Glamour earlier this year, Charli said that her fans are the type that let her be totally honest onstage.
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By Leigh Mcmanus For Mailonline. British television viewers will see a tampon string clearly visible from a woman's underwear for the first time in a new advert that encourages more women to exercise. To mark the initiative's fifth birthday, the inclusive advert aims to show the 'unfiltered reality of women being active' and features year-old Hannah Johnson, from Essex, who is seen with her tampon string hanging from her knickers as she gets changed to attend a yoga class. Celebrities and athletes alike have heaped praise on the commercial, which hits screens on Friday and is the This Girl Can's fifth ad since it was launched in The latest ad from the This Girl Can campaign, part of Sport England, will show a tampon string clearly visible from a women's underwear in a commercial for the first time. The woman in the advert is year-old Hannah Johnson from Essex, who is seen slipping on her yoga pants before taking to the mat to help ease her period pains.
A new ad campaign for sustainable tampon brand DAME is being rolled out featuring a woman veterinary nurse, law student and beauty blogger, Demi Colleen wearing underwear with a tampon string clearly visibly showing alongside the words 'Bleed Red, Think Green' - the first advert of its kind. The campaign aims to show the realities of a period and to help remove the stigma that women should feel the need to hide their monthly bleeds. Alec Mills, DAME co-founder told Metro that they faced obstacles to get it past media executives who deemed it too "racy. By Bianca London. Along the way, I was told it was: 'Racy', 'What, in the industry, we call brave' and 'We might have some problems broadcasting this at breakfast shows'. We have an opportunity to change that, for good.