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Ads with sex appeal

This research investigates differences in men's and women's attitudes toward ads featuring product-relevant sex appeals. It is found that women, but not men, were more negative toward an ad featuring an attractive opposite-sex model when their commitment thoughts were heightened. Women were also more negative toward an ad with an attractive same-sex model in the presence of commitment thoughts, but only when they scored high on sociosexuality. Men appeared unaffected, regardless of their level of sociosexuality.

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Ethical Dimensions of Advertisements

Setting out key insights on using emotion, arguing that it helps to build a brand and business, while also giving a sense of the debate on its impact and its relationship to rational persuasion. This article explores current thinking and writing on the subject of rational advertising, a technique known for driving short-term behaviour and sales, and an effective tool in a marketing mix. Conventional advice when targeting older adults is to use factual, rational appeals over emotional appeals due to age-related differences in information processing.

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Abercrombie & Fitch catalogs caused such a public outcry the company pulled them from the shelves

Subscriber Account active since. But since it saturates the market, this means of selling a product doesn't always work. American Apparel is constantly pushing the boundaries with its sex-infused ads. When the clothing company ran a billboard on Houston Street showing a woman wearing leggings and nothing else while bending over, people got angry. The brand has been running racy campaigns since at least , with a underwear ad taking the cake.

Not only was Lansdowne Resor a pioneering figure within an environment where women were as plentiful as snowflakes in July, she came to be regarded as the greatest copywriter of her generation. She was also something of a contradiction. And long before ambitious women regarded advertising as a career in which they could shine, her mentoring of them earned JWT a reputation as a place where women had a chance to succeed. Stay signed in. Forgotten password?

About videoYour comments (4)

Views: 788

From: Tokus

Added: 12.09.2021

Category: Midget

Tags: ads+with+sex+appeal

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